Hugh would be proud

I think I finally stumbled upon the Rosetta Stone of Argentine culture. Ironically enough, it was an ad broadcast during CNN´s coverage the DNC Convention. It started out with a woman wearing spandex and doing aerobics in an idyllic park-like setting. Suddenly she shatters the fourth wall, accusing the viewer of staring at her licentiously. "Don´t look at me like that! Stay five channels away!", she screams, tears filling her eyes. But the ad is not intended to create of the dangers of objectification or the destruction wreaked by a sex-crazed culture gone mad. Instead, it urges all watching to get a legitimate ogling experience from the Playboy Channnel.

This ad describes perfectly an essential part of Argentine pop culture. Women here (or at least on TV here) exist for the sole purpose of "beautifying" the world. Thus, it is perfectly normal for men to cruise channels looking for women to drool over. In fact some shows throw women in unnecessarily to attract the essential "lonely, horny men" demographic. It´s like Vanna White on "Wheel of Fortune" in every program, only with less clothes and more collagen. For anybody confused about what I mean, do a google image search for "Bailando por un sueño", one of Argentina´s most popular TV shows renowned mostly for scantily clad women. But first, make sure safe search is on. Otherwise you might as well just order the Playboy Channel.